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Privacy Policy

Effective Date: April 27, 2026 Last Updated: April 27, 2026

True Tone Hardwood (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect through our website at truetonehardwood.com (the “Site”), how we use it, and the choices you have.

By accessing or using the Site, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Site.

1. Information We Collect

Information You Provide

We collect information that you provide directly to us, such as when you fill out a contact form, request an estimate, schedule a consultation, subscribe to communications, or correspond with us by phone or email. This may include:

  • Name
  • Email address
  • Phone number
  • Mailing or service address
  • Project details (such as flooring type, square footage, photos, and timeline)
  • Any other information you choose to share with us

Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies, pixels, and similar technologies, including:

  • IP address and approximate location
  • Browser type and operating system
  • Device identifiers
  • Pages viewed, links clicked, and time spent on the Site
  • Referring website or source
  • Date and time of visits

Information from Third Parties

We may receive information about you from third parties, such as analytics providers, advertising platforms, review sites, and lead generation services. We may combine this information with information we collect directly from you.

2. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries, estimate requests, and customer service questions
  • Schedule and provide hardwood flooring services
  • Send appointment confirmations, project updates, and invoices
  • Send marketing communications, newsletters, or special offers (where permitted)
  • Improve and personalize the Site and our services
  • Analyze website traffic, usage patterns, and marketing performance
  • Detect, investigate, and prevent fraudulent or unauthorized activity
  • Comply with legal obligations and enforce our agreements

3. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, measure performance, and support marketing. Categories of cookies we may use include:

  • Strictly necessary cookies, which are required for the Site to function
  • Performance and analytics cookies, such as Google Analytics, which help us understand how visitors use the Site
  • Functionality cookies, which remember preferences and improve the user experience
  • Advertising cookies, which may be used by third-party advertising partners (such as Google Ads or Meta) to deliver relevant ads and measure their effectiveness

Most browsers allow you to refuse or delete cookies through your browser settings. Disabling cookies may affect the functionality of the Site.

4. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

  • Service providers and contractors who perform services on our behalf, such as website hosting, email delivery, scheduling, payment processing, marketing, and analytics
  • Subcontractors and crew members assigned to your project
  • Professional advisors, including attorneys, accountants, and insurers
  • Legal authorities or other parties when required by law, subpoena, court order, or to protect our rights, safety, or property
  • A successor entity in the event of a merger, acquisition, sale of assets, or similar business transaction

5. Third-Party Links and Services

The Site may contain links to third-party websites, plugins, or services (for example, social media icons, embedded videos, mapping services, and review platforms). We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing them with any personal information.

6. Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this Privacy Policy, comply with our legal and tax obligations, resolve disputes, and enforce our agreements. Retention periods vary based on the type of information and the reason it was collected.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, delete, or port your information, and the right to opt out of certain processing activities. To exercise these rights, contact us using the information in the “Contact Us” section. We will respond in accordance with applicable law.

You can also unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link in the email or by contacting us directly. Even if you opt out of marketing communications, we may still send you transactional or service-related messages.

California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete personal information, the right to correct inaccurate personal information, and the right to opt out of the sale or sharing of personal information. We do not sell personal information as that term is traditionally understood.

9. Children’s Privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

10. Do Not Track Signals

Some browsers transmit “Do Not Track” signals. Because there is not yet a common industry standard for responding to these signals, we do not currently respond to them.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Your continued use of the Site after changes are posted constitutes your acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Phone: 973 620 2356